The Brewers of Europe has elected Lasse Aho, CEO of Olvi plc, as the new President of The Brewers of Europe, succeeding Pavlos Photiades.

Addressing The Brewers of Europe General Assembly, Aho said: “This is both an extremely proud and a very humbling moment for me, knowing that my brewing colleagues from across Europe are putting their trust in me to lead their European umbrella association. After five consecutive years of growth in the European beer market, these are no doubt very challenging times as Europe’s brewers seek to reconnect with their distribution chain and ultimately their consumers in the midst of a global pandemic. My ambition is to help guide Europe’s diverse family of brewers out of this crisis, embracing the Green Recovery that is essential to ensure a robust and sustainable future for beer in Europe. I wish to thank Pavlos for the magnificent job he has done in helping to ensure The Brewers of Europe is well prepared to play this role, at the service of brewers and the wider society.”