Effective December 1, 2019, João Abecasis joins the ExCom as Chief Commercial Officer. He works for the Carlsberg Group since February 2011. He started out as VP Sales in Super-Bock, Portugal, where he was appointed Managing Director in August 2013. In April 2016, João took on the role as VP Challenger Markets in the Western Europe region. In addition, he was also acting as interim Managing Director of Carlsberg Denmark from August 2016 to February 2017. Since May 2017, João has been Managing Director for Brasseries Kronenbourg, France, and will now be following Jessica Spence as CCO. 

Prior to joining Carlsberg, João spent more than 15 years in Unilever, where he held different positions in Sales & Marketing and worked across different categories and markets. His last responsibility with Unilever was as Global Head of Shopper & Customer Marketing, located in London. João is Portuguese and graduated from Lisbon Catholic University in Administration & Business Management in 1995.

Rémy Sharps, VP Customer Development in Group Commercial, is appointed new Managing Director Brasseries Kronenbourg, France.