The Carlsberg Group wants to create the Green Fibre Bottle, the world’s first "paper bottle" for beer. Made from sustainably sourced wood fibres, it is both 100% bio-based and fully recyclable. The Group also announced it has been joined by other leading global companies that are united in their vision to develop sustainable packaging through the advancement of paper bottle technology.

These developments are a continuation of Carlsberg’s sustainable packaging innovation journey and a key part of its sustainability programme Together Towards ZERO, including its commitment to ZERO carbon emissions at its breweries and a 30% reduction in its full-value-chain carbon footprint by 2030.

Carlsberg has unveiled two new research prototypes of the Green Fibre Bottle. Both are made from sustainably sourced wood fibres, fully recyclable and have an inner barrier to allow the bottles to contain beer. One prototype uses a thin recycled PET polymer film barrier, and the other a 100% bio-based PEF polymer film barrier. These prototypes will be used to test the barrier technology as Carlsberg seeks a solution to achieving its ultimate ambition of a 100% bio-based bottle without polymers.