In late October a group of international master distillers, entrepreneurs, and economists met in London to form the International Research Center for Spirits Innovation (IRCSI) and selected London as their new international headquarters.

Over 120 guests including celebrities, UK-based business leaders and international experts from the alcohol/spirits industries were on hand to support the global work of the IRCSI.

Based on a White Paper produced about Baijiu's Internationalization, the non-profit IRCSI will devote itself to finding sustainable development pathways for the spirits industry worldwide, promote innovation in spirits making, as well as create an international forum for master distillers to exchange their thoughts, techniques and innovations.

At the event, the Luzhou Laojiao International Development Co. Ltd. (HK) and the Kylin Spirits Group (UK), signed a major cooperation agreement with both companies committing themselves to cooperate in all aspects of overseas investments, mergers and the development/distribution of new products worldwide.